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Who moved my cheese? How to evolve your event to match attendee, sponsor & exhibitor demands.

TODAY’S trade show producers—and attendees—are welcoming alternative approaches to event experiences with a common theme: innovation. Technology and apps are leading a revival in this new twist on B2B events, and organizers report higher productivity, a stronger return on investment and lower costs, compared to traditional approaches. In recent years, we’ve seen new meeting formats and
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